Starting March 17, 2025, Google will implement a price increase for all Google Workspace plans. This adjustment comes as part of the integration of advanced artificial intelligence features (Gemini AI) directly into the Workspace suite, offering users enhanced productivity and efficiency.

As a result of Google’s announced changes, we will also update the prices of Google Workspace subscriptions available through Hosterion.

New Google Workspace Pricing

Google has announced price adjustments for the Business Starter, Business Standard, and Business Plus plans, affecting both flexible and annual subscriptions:

Workspace EditionFlexible PlanAnnual Plan
Business Starter€ 6.9 → € 8.10€ 5.75 → € 6.8
Business Standard€ 13.80 → € 16.20€ 11.50 → € 13.6
Business Plus€ 20.70 → € 25.30€ 17.25 → € 21.1

Additional Benefits with AI Integration

Google justifies this price adjustment with the introduction of advanced AI functionalities in Workspace, including:

  • Automatic email summaries in Gmail
  • Spreadsheet model generation in Google Sheets
  • AI assistant for note-taking during meetings
  • NotebookLM, an AI-powered research tool
  • Access to Gemini, one of Google’s most powerful AI models

How Does This Change Affect Users?

For existing Google Workspace users, the new pricing structure will take effect on March 17, 2025. The cost increase will particularly impact companies using the flexible plan, though they will gain access to AI features at no additional cost.

This strategy mirrors Microsoft’s approach, which integrated its Copilot Pro AI features into standard Microsoft 365 subscriptions at no extra charge.

Conclusion

Although the price increase may seem like a financial burden, the integration of artificial intelligence into Google Workspace offers significant benefits for users. AI functionalities will enhance organization, automation, and efficiency, which can offset the additional costs for many businesses.

For those looking to save, the annual subscription remains a cost-effective option, maintaining previous rates.

If you’re a Google Workspace user, now is the time to reevaluate your plan to ensure you’re getting the best value for your business!